Consumers are more than ever conscious about the environmental impact of the goods they buy. They demand cleaner products and more transparency from retailers and CPG producers
Survey results show that the environmental sustainability factors influence the consumers purchasing behavior. People have reported opting for greener products and brands when different alternatives are available. In addition, on average, they are willing to pay 13% more for goods that are produced sustainably. To stay aligned with consumers demands, forward-thinking retailers and producers are now taking initiatives to become more environmentally friendly. At Treantek, we help our clients measure and reduce their environmental footprint. In addition, we provide them with a means to share their footprint data with their consumers in a tangible manner and allow their buyers to contribute to their green initiatives.
